Nonprofits: Simplify Donations, Promote Your Needs and Get the Funds You Deserve.
Get Ready to Smile Again.
With the ValuesCart Marketplace, your supporters can shop with purpose, donate directly from your wish list and fund your mission... without spending a penny more.
Effortless for them. Game-changing for you.
What Is Your Cause?
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You Need Funds, Followers and Supplies.
As a nonprofit operator or manager, you face endless challenges.
You know the joy of providing exactly the right help, at the right time.
You know every little bit helps: every penny, every word, every smile.
In 2013, Amazon introduced SMILE to make giving passive and seamless. But in 2023, it ended — leaving a gap in your outreach.
Those funds gave you the power to heal and bring joy to those who need it most.
Today, we’re proud to introduce you to ValuesCart:
Reviving passive giving while you shop... at no extra cost.
And so much more:
> Access to higher payouts than with Smile.
> Showcase exactly the supplies you need now on
your custom page.
> Identify your supporters and connect directly to
thank them personally.
Earn funds. Reach supporters. Receive supplies.
Passive donations. Zero extra cost. Real impact.
Are you ready to Smile Again?
Reach Supporters. Raise Awareness. Earn Revenue.
All with a platform built for impact, and a 3-month risk-free trial to prove it.
Imagine if you could:
Grow your membership easily and organically
Share messages and requests with members
Inspire action every day
Generate revenue and donations consistently
Show your supporters the supplies you need today
Deliver messages directly to members while they shop
Show members brands that support you
Educate your members and supporters
Stop dreaming. Start doing.
Your mission deserves more than “what ifs.”
Let’s turn everyday shopping into everyday support.
Frequently Asked Questions
Whether you lead a humanitarian aid organization, an animal shelter, a house of worship, or any other cause-driven nonprofit, ValuesCart is designed to help you raise funds through the everyday Amazon shopping your supporters are already doing. Below you’ll find answers to the most common questions about how ValuesCart works and how your organization can get started.
About ValuesCart
What is ValuesCart?
ValuesCart is an online marketplace platform with a browser plugin that helps nonprofit organizations raise funds through everyday online Amazon shopping. When your supporters shop through your ValuesCart marketplace, a portion of every qualifying purchase goes directly to your organization.
A pass-through donation button directs cash to your organization, and unlike other donation platforms ValueCart takes zero "platform fee."
A What We Need Now bar tells your donors those items your organization most needs "now," and with the ValuesCart plugin guides the shopper to deliver the donated items directly to you.
Think of it as a smarter, more powerful successor to Amazon Smile—with tools that put you in control of your fundraising, your branding, and your supporter relationships.
What happened to Amazon Smile, and how does ValuesCart compare?
Amazon shut down its AmazonSmile program in February 2023, leaving over a million charities without a key source of passive revenue. ValuesCart was built to fill that gap—and go further. Unlike Amazon Smile, ValuesCart gives your organization its own branded marketplace, direct donation capabilities, CRM-building tools, promotional materials, and supporter engagement systems. With ValuesCart, you are not just a line item in someone else’s program; you own the relationship with your supporters.
Who is behind ValuesCart?
ValuesCart was founded by Steven Thrasher, a software programmer and longtime advocate for charitable organizations. Steven’s indignation over the Russian invasion of Ukraine, combined with his experience running Tree Top Pet Center in Dallas for over a decade—and witnessing firsthand the fundraising challenges faced by shelters and nonprofits—inspired him to build a platform that makes charitable fundraising sustainable and accessible for organizations of all sizes.
Getting Started
What types of organizations can use ValuesCart?
ValuesCart presently supports humanitarian relief organizations that aid Ukraine, and is building out infrastructure that supports a wide range of cause-driven organizations, including animal shelters and sanctuaries, houses of worship, humanitarian aid groups, children’s charities, community service organizations, and more. If your organization has a cause and a community of supporters, ValuesCart can work for you. Contact us at [email protected] to learn about current programs or to join our waitlist for new cause categories.
How do I sign up?
Visit ValuesCart.com and click the sign-up button for your organization type. You’ll either be directed a wait list, or you will be asked to create your account, provide basic information about your organization, and gain immediate access to your marketplace and supporter engagement tools. The process takes just a few minutes.
What happens after I sign up?
You’ll immediately receive an email confirmation with your login details, access to your Supporter Engagement Kit, a recorded Quick Action Workshop to get you started, a calendar invitation for weekly live training sessions, and enrollment in your first 30-Day $30,000 Challenge. Everything you need to hit the ground running will be waiting in your inbox.
Is there a free option to get started?
Yes. ValuesCart offers a free 30-day trial so your organization can start earning through affiliate shopping with custom branding at no cost. We also periodically offer free beta programs for select cause categories. Paid plans with advanced features like enhanced supporter engagement, direct donations, donor item deliveries, and premium support are available when you’re ready to grow.
How It Works
How does my organization earn money through ValuesCart?
When your supporters shop online through your branded ValuesCart marketplace, a percentage of each qualifying purchase is credited to your organization. Revenue participation ranges from 10% to as high as 70% depending on your plan level and your organization’s engagement activity. The more actively your supporters shop through your marketplace, the more you earn.
How do our supporters start shopping through our marketplace?
Once you’re set up, you’ll share your unique marketplace link and QR code with your community. Supporters can install the ValuesCart browser plugin or shop directly through your marketplace page. Every qualifying purchase they make generates revenue for your organization—with no extra cost to the shopper.
Does it cost our supporters anything extra to shop through ValuesCart?
No. Your supporters pay the same prices they would pay shopping directly from retailers. The revenue your organization earns comes from affiliate commissions paid by the retailers—not from your supporters’ pockets.
What is the Supporter Engagement Kit?
The Supporter Engagement Kit is a customized promotional toolkit aligned with your organization’s mission. It includes sample emails, text messages, a QR code, social media templates, and instructions for ordering physical promotional materials like refrigerator magnets, business cards, posters, door decals, and yard signs. Use everything in the kit or just the pieces that fit your style—it’s yours without obligation.
Features & Tools
What are the Playbooks?
The Playbooks are step-by-step digital guides that teach your team powerful fundraising and engagement systems. They include the Member Implementation System (getting paid, promoting bonuses, onboarding supporters), the Donation Expansion System (accepting donations, managing compliance), and the Member Engagement System (keeping your page fresh, discovering passionate supporters, enhancing your branding). Bonus plays cover QR code strategies, promotional campaigns, and more. Everything is digital and printer-ready.
Can I customize my marketplace with our organization’s branding?
Yes. Your ValuesCart marketplace features your organization’s logo, colors, and messaging. This ensures that when your supporters shop, they see your brand—reinforcing the connection between their purchases and your mission.
Does ValuesCart include donation tools beyond shopping?
Yes. Depending on your plan level, ValuesCart provides direct donation buttons, cash donation acceptance, Amazon shopping deliveries to your doorstep, and integration with your existing CRM or supporter management systems. These tools help you capture donations beyond affiliate shopping revenue, all in one place.
Can I share ValuesCart access with my team?
Absolutely. ValuesCart is built for your entire organization, not just one person. We are actively developing features that allow you to share access with team members responsible for accounting, donation management, and messaging updates. This allows you to distribute responsibility and energy to where it is needed most.
Plans & Pricing
What plans does ValuesCart offer?
ValuesCart offers multiple plan levels to fit organizations of every size. Our free 30-day trial includes affiliate shopping and basic branding. Paid plans add advanced features like enhanced supporter engagement templates, premium promotional tools, direct donation capabilities, and higher revenue participation rates. Contact us at [email protected] or visit our pricing page for current plan details.
Can I upgrade or downgrade my plan?
Yes. You can change your plan level at any time through your Admin Panel or by emailing [email protected]. Upgrades take effect immediately; downgrades apply at the start of your next billing cycle.
What if I want to cancel?
You can cancel your subscription at any time through your Admin Panel or by contacting us at [email protected]. There are no long-term contracts on our standard plans.
Support & Training
What kind of training and support does ValuesCart provide
Every organization receives a recorded Quick Action Workshop upon signup, plus a standing invitation to weekly live training sessions. Our Playbooks provide self-paced learning, and our support team is available via email at [email protected] for technical questions or strategic guidance.
What is the 30-Day $30,000 Challenge?
The 30-Day $30,000 Challenge is a structured onboarding program that guides your organization through the most impactful actions in your first month. It’s designed to build momentum, engage your supporters quickly, and demonstrate the earning potential of your ValuesCart marketplace.
What if I have technical issues after signing up?
Check your confirmation email for support contact details. If you can’t find it, look in your spam folder. For any issue, you can always reach our support team at [email protected].
Trust & Security
Is ValuesCart secure?
Yes. ValuesCart uses industry-standard security practices to protect your organization’s data and your supporters’ information. We do not store any credit card details—all transactions are processed through the individual retailers and established payment processors, and we use Stripe to manage your monthly subscription fees.
Can I recommend ValuesCart to other organizations?
Yes, and we encourage it! While we currently onboard organizations by cause category and geography, we welcome referrals. Organizations you refer may be placed on a priority waitlist depending on their location and cause. Contact us at [email protected] with referral details.
Does ValuesCart work with large regional or national organizations?
Yes. We support organizations of all sizes, from small local shelters to large national nonprofits. For organizations with more than 20,000 supporters, we offer enterprise-level support and custom solutions. Reach out to [email protected] to discuss your needs.
Still have questions?
Contact us at [email protected] — we’d love to hear from you.
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